Category: Readers, Writers, Texts

Prose Study: The Bloody Chamber

by Margaret Atwood Introduction Published in 1979, The Bloody Chamber and Other Stories retells classic fairy tales in a disturbing, blood-tinged, explicit way. Angela Carter revises Sleeping Beauty, for example, from an adult, twentieth-century perspective. You might think that fairy tales are the sorts of stories to read to […]

Constructing Racial Stereotypes

Racial stereotyping is the act of classifying individuals or putting them into imaginary boxes based on their nationality, ethnicity or skin colour. It is the oversimplification of a person of a particular race. The problem of racial stereotyping occurs when one person’s behaviour is ascribed to a group’s […]

The Internet and the Future of the News

“TODAY’S TECHNOLOGY has bestowed miracles of access and convenience upon millions of people, and it’s also proven to be a vital new means of communication. Twitter has been used by Iranian dissidents; text messaging and social networking Web sites have been used to help coordinate humanitarian aid in Haiti; […]

Journalistic Writing

You have seen how the selection of stories can be influenced by the institutions of production and newsworthiness criteria. Now it is time to examine how conventional uses of journalistic language affects the presentation of news stories. The most important concepts in this section are emotive language, euphemism and vague language. Read the […]


“Events don’t get into the news by simply happening. They must fit in with what is already known… They must fulfill a certain number of criteria… must jostle for inclusion in the limited number of slots available.”  Hartley, 1982 Have you ever wondered why only bad news gets […]

Journalism and Bias

“The basic definition of news as factual information that its viewers need in order to participate in society is only half the story.”  Fiske, 1987 Many people might think that the news provides a window into the world, allowing you to understand what is going on everywhere, all […]

Rhetorical Devices in Speeches

All speeches contain three basic ingredients: ethos, pathos and logos. These are the terms used by the ancient Greeks to describe the different ways a speech appealed to an audience. Ethos refers to the trustworthiness of the speaker: it is what gives the speaker the right to stand before an audience. Ethos can […]

Persuasion or Propaganda?

The line between persuasion and propaganda is thin and easily crossed. Propaganda is the conscious effort of a language producer to shape public opinion towards a certain ideological position. You will probably be familiar with propaganda from the first and second world wars which persuaded people to fight fascism. However, propaganda […]

Youth Culture

Popular youth culture is often considered ‘cutting-edge’ or involves a form of expression that works in opposition to a mainstream culture as promoted by adults, corporations and schools. Therefore advertising that appeals to youth culture considers what young people believe to be cool and interesting so they can […]

Either/Or: Gender in Advertising

In the advertising world, images of men and women are used to promote products of all kinds. Each of us is enculturated. This is a lifelong process in which our identities are formed. Through enculturation we learn many things. Not least, perhaps, we learn gendered identities of what it […]