Category: Advertising and Representation

‘Water is Wet’ and the Language of Advertising

Despite what people say, advertisers know that language (and images) work at both the conscious and the unconscious level, and a person unaware of advertising’s claim on him or her is the person least well equipped to resist its insidious attack, no matter how forthright they may sound. Therefore, the purpose of a classroom study of advertising is to┬áraise the level of awareness about the persuasive techniques used in ads.