You Are What’s Happening!
This text is perfect example of a visual narrative, designed to hook viewers into a story of confidence and independence that can be gained by buying a new coat. The response you can read below was written by Anna Huang after she studied the visual language of advertising. I hope you’ll agree that she’s done a fantastic job at unpicking the appeals to prominence and autonomy that the ad taps in to. The structure of her response is completely effective: Anna focuses on the meaning-making image of the woman first, then analyses selected compositional features, before explaining how the slogan ties the ad together. How would you approach this text?