Uniqlo Selfless Selfie
This particular text and guiding question was set by the IB as a specimen paper when the Lang and Lit curriculum was revised in 2019, so it’s a good one to have a go at. It continues a long tradition of presenting advertisement texts for analysis in Paper 1. Ads are great multimodal texts with strong visuals as well as plenty of persuasive copy and tricky linguistic devices for you to unpick. My top tip: you might like to focus on visuals – but don’t ignore the copy, as analysing language claims and explaining the relationship between image and text can elevate your analysis from good to great.